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University Strategies in the Online Learning Marketplace PROCEEDINGS

, , Edith Cowan University, Australia

World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education, in Montreal, Canada ISBN 978-1-880094-46-4 Publisher: Association for the Advancement of Computing in Education (AACE), Chesapeake, VA

Abstract

Universities worldwide are faced with enormous challenges as they decide on how the rapid changes in technology and the widespread availability of the Internet will impact upon their modes of operation. This paper examines the strategic planning implications of cost, risk, quality, and potential outcomes driving universities' investments in online learning. It explores a continuum of valid strategic positions universities can adopt, based on their analysis of these factors.

Citation

Herrington, J. & Deden, A. (2002). University Strategies in the Online Learning Marketplace. In M. Driscoll & T. Reeves (Eds.), Proceedings of World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2002 (pp. 1403-1406). Chesapeake, VA: AACE.

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