University Strategies in the Online Learning Marketplace

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Herrington, J. & Deden, A. (2002). University Strategies in the Online Learning Marketplace. In M. Driscoll & T. Reeves (Eds.), Proceedings of World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2002 (pp. 1403-1406). Chesapeake, VA: AACE.
Retrieved from http://www.editlib.org/p/9391.

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Conference Information

World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (ELEARN) 2002
Montreal, Canada
2002
ISBN 1-880094-46-0
  Margaret Driscoll & Thomas C. Reeves
AACE

More Information on ELEARN
Table of Contents

Authors

Jan Herrington, Ann Deden, Edith Cowan University, Australia

Abstract

Universities worldwide are faced with enormous challenges as they decide on how the rapid changes in technology and the widespread availability of the Internet will impact upon their modes of operation. This paper examines the strategic planning implications of cost, risk, quality, and potential outcomes driving universities' investments in online learning. It explores a continuum of valid strategic positions universities can adopt, based on their analysis of these factors.

Keywords

• Learning Outcomes

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