University Strategies in the Online Learning Marketplace
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World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (ELEARN) 2002
Margaret Driscoll & Thomas C. Reeves
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Table of Contents
Universities worldwide are faced with enormous challenges as they decide on how the rapid changes in technology and the widespread availability of the Internet will impact upon their modes of operation. This paper examines the strategic planning implications of cost, risk, quality, and potential outcomes driving universities' investments in online learning. It explores a continuum of valid strategic positions universities can adopt, based on their analysis of these factors.
Herrington, J. & Deden, A. (2002). University Strategies in the Online Learning Marketplace. In M. Driscoll & T. Reeves (Eds.), Proceedings of World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2002 (pp. 1403-1406). Chesapeake, VA: AACE. Retrieved December 9, 2013 from http://www.editlib.org/p/9391.
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