Learner Cultures and Corporate Cultural Differences in E-Learning Behaviors in the IT Business

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Swierczek, F.W., Bechter, C. & Chankiew, J. (2012). Learner Cultures and Corporate Cultural Differences in E-Learning Behaviors in the IT Business. International Journal on E-Learning, 11(3), 317-337. Chesapeake, VA: AACE.
Retrieved from http://www.editlib.org/p/35257.

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Journal Information

International Journal on E-Learning
ISSN 1537-2456
Volume 11, Issue 3, June 2012
Association for the Advancement of Computing in Education (AACE)  Chesapeake, VA

More Information on IJEL

Authors

Fredric William Swierczek, Thammasat University, Thailand; Clemens Bechter, EURO*MBA, Netherlands; Jeerawan Chankiew, Thammasat University, Thailand

Abstract

Corporate cultural values have a major influence on learning. For learning to be effective it must be adapted to the cultural context in which it takes place. E-learning neither eliminates cultural differences nor is it culture free. This study focuses on two major Indian IT companies with different Corporate Cultures sharing the same expected Learner Culture. Since participants from these companies also come from different countries it was also possible to analyze the impact of the National Differences on their Learner Culture. Participants were divided between Indian professionals with international experience, those without, and international expatriates. The qualitative and quantitative findings of this study show that Cultural Attributes influence the activity level within an E-learning environment. The international exposure of participants, the Corporate and the Learning Culture all influence E-learning behaviors. Participants from a High Context Learner Culture such as Japan or China from an adaptive Corporate Culture and having worked abroad as an expatriate are far more involved in online participation than learners from Low Context cultures such as Europe or India and working in a conventional Corporate Culture. Since the cultural backgrounds of participants of an online course are given, the pedagogical approach has to be adapted.

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